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ESPN announced yesterday (this article was originally published last week in my newsletter) that colorful radio personality Colin Cowherd who’s been at the network for a decade won’t be returning.

It’s the 3rd big personality that has parted ways with the network in the last 2 months. Bill Simmons was dropped in May. Keith Olbermann more recently.

What’s behind all these moves by boss John Skipper? Cost cuts.

Eric Jackson thinks it’s smart to short ESPN.

See his commentary in Forbes.

Update: Jackson published this weeks before the infamous Disney conference call that caused its stock to drop 10 percent.